Niels and Bimmer Udsen — Founders
Niels and Bimmer have structured Castoro Cellars to reflect their values and have developed an approachable and environmentally conscious brand. Niels’ father was a native of Denmark who immigrated to America in the late 1940s. A farmer turned successful businessman, he taught Niels about both the agricultural and business worlds. The two made many trips from their home in Ventura, California, to Denmark where Niels and Bimmer first met at the ages of 9 and 7 respectively.
Niels’ interest in the wine industry sparked during a senior marketing project while studying Agricultural Business Management at Cal Poly for a local winery. Niels and Bimmer were married in 1981 and Niels began working in the wine cellar of Estrella River Winery. For the next five years, under the direction of Estrella’s then winemaker, Tom Myers, he learned all aspects of winemaking from the ground up.
In 1983, Niels and Bimmer decided to launch their own brand. The Castoro Cellars label was established with a laid-back, warm and welcoming style. Showcasing their sense of humor, the winery was named for the Italian translation of Niels’ long-time nickname, “Beaver,” thus prompting the motto “Dam Fine Wine.”
Niels and Bimmer have shaped Castoro Cellars into a business that mirrors their own family-oriented values. They offer a family-friendly tasting room, serving alcohol-free Zinfandel Grape Juice. Additionally, they offer their employees a business environment that understands the flexibility necessary for raising a family.